My philosophy about political campaigns: - KISS - Keep it short and simple
- If you can't understand it in just a few seconds, it's not working
- New Media means more than a website and a couple of emails
- Comprehensive Internet strategy involves multiple strategic initiatives
- Grassroots means more than shaking hands and kissing babies
- The key to grassroots organizing is the "organizing"
- Communications means more than throwing it out there and hoping it sticks
- Careful planning and relentless discipline makes you effective
- General consulting means more than just talk
- Providing active, hands-on guidance makes sure everything works, everything gets done